And god created women… The brand is partly inspired on the Greek Mythology. Every design is named after a Greek Goddess that represents a certain energy. Our first collection was called Gaia meaning she is the ancestral mother of all life: the primal Mother Earth goddess. And from Gaia all swimdesigns where born…

From a spark of the essence of Gaia, the Girdle of Gaia was created; granting power over earth, fertility and nature. The first Amazon, Otrera, received the Girdle of Gaia from Gaia herself, as a symbol of her regency.


Like in The Greek Mythology, later in the story, AYA realized she was more than a Goddess. She was also courageous and fiercely independent, like an Amazon. The Amazons where warrior women who were known for being united and stronger than men. And so The Amazon Collection was build..


Otrera is the founder of the Amazons, She was the first Amazon Queen, the mother of all Amazons…Otrera was born to the Embodiment of the East Wind and the Season of Autumn. She was an active child and dedicated herself to the pursuit of athleticism and combat. The Otrera Collection is made for women who feel like a warrior, like an Amazon!

We used all these beautiful stories as our inspiration and we gave it our own creative twist. And hopefully every woman can find herself in the designs and our story. We think it’s important for all the women out there to feel beautiful like a Goddess, strong like an Amazon and be treated like this… But most of all treat herself this way!

The designs are created for every female body.

Find your design, join the AYA LABEL and be you own Amazon!


Besides that we want to make beautiful designs for all women, AYA LABEL wants to be part of the environmental changes..
People all over the world are over using plastic which causes pollution of our environment. It comes from rubbish, fishing nets that are discarded, washing synthetic clothing and even by just brushing our own teeth. All these daily actions result that in the near future there will be more plastic than fish in our oceans.

Doesn’t sound good right?

Our designs are made of 78% recycled old fishing nets which create all of our swimwear you love! We are always looking for new recycled and sustainable fabrics to work with. But unfortunately working with these recycled materials isn’t enough… That’s why we donate a percentage of our profit towards environmental organizations that protect the oceans.

With our story and material usage we want to contribute to the awareness of the plastic problem all over the world.

Be a Goddess, Save the ocean!

Made of love and…

Swimwear: ECONYL® sustainable regenerated yarn (OEKO-TEX®)
Fishnet bags: Recycled cotton
Hygiene sticker: compostable made of wood pulp
Hangtags: Recycled paper
Polybag: Produced from renewable raw materials and is biodegradable
Shipping package: Recycled carton

Please see links (which inspires us) for more information and/or support:


Healthy Seas



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