THE BRAND

The story of AYA Label

And god created women… The brand is partly inspired on the Greek Mythology. Every design is named after a Greek Goddess or Amazon Queen that represents a certain energy. Our first collection was called Gaia meaning she is the ancestral mother of all life: the primal Mother Earth goddess. And from Gaia all the swimdesigns where born…

From a spark of the essence of Gaia, the Girdle of Gaia was created; granting power over earth, fertility and nature. The first Amazon, Otrera, received the Girdle of Gaia from Gaia herself, as a symbol of her regency.

The Amazon Collection

The past years sustainability is a word used a lot. Sometimes for the right cause, but often Like in The Greek Mythology, later in the story, AYA realized she was more than a Goddess. She was also courageous and fiercely independent,  like an Amazon. The Amazons where warrior women who were known for being united and stronger than men. And so The Amazon Collection was build..

The Otrera Collection

Otrera is the founder of the Amazons, She was the first Amazon Queen, the mother of all Amazons..

Otrera was born to the Embodiment of the East Wind and the Season of Autumn. She was an active child and dedicated herself to the pursuit of athleticism and combat. The Otrera Collection is made for women who feel like a warrior, like an Amazon!

We used all these beautiful stories as our inspiration and we gave it our own creative twist. And hopefully every woman can find herself in the designs and our story. We think it’s important for all the women out there to feel beautiful like a Goddess, strong like an Amazon and be treated like this… But most of all treat herself this way!

The designs are created for every female body.

Find your design, join the AYA LABEL and be your own Amazon!

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